Revenue Growth
GLDPartners helps transport and logistics asset owners increase revenues and profitability via a customized go-to-market strategy that is built around a demand-centric market requirements platform. This means that our work is designed to extend traditional asset product marketing to be much more focused around the end-user client’s current and future requirements and the influencing factors that are shaping their industry and their business. The orientation is on the demand-side business development, as opposed to more traditional supply-side marketing approach.
For us, the objective is clear: to increase revenue and profitability in the near-term and looking ahead, to create a platform to understand and win business for our clients from changing markets.
We Provide Clarity and Depth of Information
In reality, many asset owners have somewhat modest levels of knowledge about the industry and supply chain drivers that fuel/shape their underlying businesses. Understandably, asset owners will generally be quite well-versed in understanding the world of their servicing carriers, but somewhat less comfortable understanding the drivers influencing the shippers themselves. In many cases, there will typically be a strong understanding of cargo categories, or even cargo types, but less so when at the company-level.
To us, it comes down to clarity and depth of information about understanding: 1) the cargo and 2) the competition. By ratcheting-up business intelligence about shippers, real-time changes in their sectors and specific information about evolving supply chains, “marketing: activity can mature to a much more focused “business development” system.
We Pinpoint Asset-to-Asset Comparisons
In terms of the cargo, it’s really about “what’s in the box” and the fundamental industry issues that are key to the shipper industry sector, issues like changing competition, regulatory environments, technology, market migration, etc. We help sort through these issues to get at the heart of what’s driving “the content of the box”.
None of this is all that valuable without high clarity about the competition, as in many cases shippers and/or their outsourced agents have more than one solution option. Via our proprietary Competitiveness Model, we pinpoint asset-to-asset comparisons and define how one asset solution stands-up versus others in a real-world environment. This information helps to refine business development and clarify weaknesses, sometimes allowing mitigations to be offered.
GLDPartners Asset Revenue Development Services
Asset Competitive Assessment
- Current Conditions review of asset versus market competitors done from the perspective of key shipper sectors
- Future Conditions review of asset versus market competitors from the perspective of forward assessments (2 year and 5 year) of key current and prospective shipping sectors
- Comprehensive Competitiveness Assessment
- defines key or target sectors and key competitor regions/asset competitors
- measures assets head-to-head from various perspectives including, time, cost, reliability, risk, specific supply chain “fit”, infrastructure, operations efficiencies, etc.
Revenue Enhancement Delivery Plan
- Create a clear and specific path for revenue growth
- Through-cargo growth and market share development
- Identifying specific sub-sector supply chains and BCO company targets
- Identifying specific matches for third-party services providers whose evolving business plan matches the asset’s market placement
- Create custom business development propositions for target
- Through-cargo growth and market share development