We Provide Clarity and Depth of Information
In reality, many asset owners have somewhat modest levels of knowledge about the industry and supply chain drivers that fuel/shape their underlying businesses. Understandably, asset owners will generally be quite well-versed in understanding the world of their servicing carriers, but somewhat less comfortable understanding the drivers influencing the shippers themselves. In many cases, there will typically be a strong understanding of cargo categories, or even cargo types, but less so when at the company-level.
To us, it comes down to clarity and depth of information about understanding: 1) the cargo and 2) the competition. By ratcheting-up business intelligence about shippers, real-time changes in their sectors and specific information about evolving supply chains, “marketing: activity can mature to a much more focused “business development” system.